Kyler Elrod Kyler Elrod The Agency · Austin & The Woodlands
Modern new-construction residence at dusk
New construction

Where the build process meets the sales process.

Most sales teams show up at the listing appointment. Kyler and the team come in well before CO, while the decisions that protect the builder’s number are still being made.

For builders & developers

More than a sales team.

Our team bridges the build process and the sales process, so the builder stops being the middleman in conversations that have nothing to do with building homes.

01

Developer-to-developer intelligence

We come in with a developer’s lens, not an agent’s pitch. We know what the build cost, what the market is doing, and what it takes to protect the number at close.

02

Investor relationship management

Investors want a transparent voice that isn’t on the builder’s payroll. That's where our team comes in. We become that voice, allowing the builder to remain focused on income producing activities.

03

Full back-half ownership

Pricing, buyer pipeline, marketing, offers, and close. Our team owns the last chapter of the project so the builder can start the next one.

VERV RND modern residence at dusk
VERV Real Estate & Development

Real projects, real capital, real skin in the game.

VERV RND is our development and renovation company, led by Peyton Thompson. When the team walks onto a job site, we aren’t learning the builder’s world. We already work in it: budgets, build management, market timing, design decisions.

That background matters most with investors. They want an honest read from someone outside the builder-investor dynamic. The builder focuses on the build, and the project closes clean.

“$86 a foot over the neighborhood’s new-construction average. That’s what happens when the sales strategy is built for the market you’re selling in, not the one you underwrote.”

New construction close · Austin

Two different situations. One team for both.

Builders arrive from different places. What they share: they’re excellent at building, and they’d rather not spend their time on everything after it.

The market shifted

Protect what you built.

Product is sitting longer than the pro forma planned, and investors are calling. Our team knows how to position in a tough market, manage investors through the pressure, and close with as much value intact as possible. Every extra month on market is carry cost, and we've paid it ourselves.

The market is cooperating

Hand it off. Move on.

The product is strong, but running the back half is still a tax on the builder’s time. Our team takes it over, keeps capital partners informed, and closes it clean while the builder moves to the next project.

The process

A repeatable process, not a personality.

Six disciplines, run in order on every project, whatever the market or the size of the build.

01

Pricing strategy

Priced against what the build cost and what the market is doing now, not when the project broke ground.

02

Buyer pipeline

Interest is built before the listing exists: off-market platforms, broker networks in Austin and worldwide, and buyers already waiting for new construction.

03

Build-aligned marketing

Buyer feedback and what’s actually selling go back to the GC in time for last-minute changes. Then the campaign tells the story of the design and the finish level.

04

Investor communication

Our team is the point of contact for capital partners: honest updates and market context, with the builder kept out of the middle.

05

Transaction management

New construction contracts aren’t standard resale. Our team knows where the complexity sits, from warranties to completion dates.

06

Resale lifecycle

When finished homes come back to market, our team is already there, across the full life of the builder’s work.

Walking a framed second floor
For buyers

A different kind of advocate.

A new build isn’t a resale home. The contract, the inspections, and the timeline are all different. Because our team works alongside builders and develops its own projects, it knows where buyers get caught off guard. It also sees inventory before anyone else knows it exists.

01

Early access

Homes seen months before the MLS, often while there’s still time to weigh in on finishes.

02

Contract review & negotiation

Builder contracts favor the builder. The team knows where the leverage is.

03

Construction walkthroughs

Milestone visits that catch issues before they’re buried behind drywall.

04

Finish & selection guidance

Not every upgrade is equal at resale. Money goes where it holds value.

05

Pre-close inspection

A final walkthrough with the right eyes, before the keys change hands.

Every project deserves a team that knows how to finish it.

The build was the hard part. The final stretch — pricing, positioning, investors, the close — is where value is protected or lost.

Let's Connect

Start with a conversation.

Buying, selling, building, or mapping out a move twelve months from now — no pressure, no pitch. A short note is enough to start the conversation.

Office
401 S 1st St, Ste 1350
Austin, TX 78704

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